13 Search Engine Optimization Tips for Web Content

On April 24, 2009, In Copywriting, Marketing, SEO, By Shauna Nicholson

No one but the search engine owners know the exact algorithms used to return search findings. However, there are things you an do to increase the of your content being found. What’s “content?” Content is the images, copy, and other elements published on your website.

And we’re off!

13 Search Engine Optimization Tips for Web Content

1. Headlines
Headlines are often an afterthought, but are definitely critical in engaging readers. Readers chose their content based on engaging headlines, and notice them based on relevant keywords.

2. Fresh, hot content!
Your husband may not notice a new hair cut, but Google will notice new content. Each time your website or blog updated, a new or updated Google listing is created. This increases your visibility! (Fresh content exemplified in image.)

3. Keywords in content
The key to not making this spammy or awkward is to ONLY use relevant, appropriate keywords. If you have done a keyword analysis, you know which phrases and wording those searching for you are using. Phrase these words in your content as those who are searching for you do.

Example– Keyword: “garden supplies”; your content includes “gardening supplies and tips.” You may want to re-word it to accommodate the singular form (“garden”) instead (“garden supplies and tips”).

If you’re not comfortable doing this, don’t stress. Chances are you’re doing it organically (without realizing) anyway. (more…)

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Web Copy: Key Points

On November 5, 2008, In Communication, Copywriting, User Experience, By Shauna Nicholson
I created this presentation a while back to provide key points of writing for the web. Each of these slides can take a 5-15 minute explanation, but I want to share it with you to generate ideas for the copy of your website.
Yes, Biznet can write your web copy; however, some business chose to do it internally–which is great. As my friend, Chris Mortiz, and I agree: There are rules to writing copy for the web. Check it out:
View SlideShare presentation or Upload your own. (tags: copy web)
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Technical Communication on the Web

On August 13, 2008, In Copywriting, By Shauna Nicholson

Technical communication is a chore for most people. For businesses, it’s an after thought–which hurts.

A large part of marketing is simplifying a product or service. This concept is web marketing’s best friend. In fact, I like it so much that I’m going to give you a few pointers in creating your own technical content.

1. Start-and stay-high level. Save the nitty gritty for the phone call or initial consult. You only need to communicate enough information to instigate this meeting. The tech speak is what you use to sell your product/service and establish yourself as an expert.

2. Use someone else’s words to guide your own. Ask a trusted existing customer to explain your product/service, in his/her own words to a prospect. It doesn’t have to literally be TO a prospect, but use that as a starting point. Take the (hopefully) simpler language and add it to your own rapport.

3. Consider what people are searching for initially. Your prospects aren’t looking for your product, they’re looking for a solution to their problem–they’re looking for the BENEFIT of your product. My favorite thing to remind clients of when they’re forming their marketing message is to remain benefits forward. Read more about how to position your product to best met your customers needs–and catch their attention.

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