Shauna Nicholson » Video

PhotoBooth.Me on Marketing, Conversion Rates, & Getting Parties Started

Shauna Nicholson — Tue, 16 Feb 2010 20:41:19 +0000

Meet Brian Josefowicz: A Michigan-based entrepreneur who has turned his photo booths into something that amps up parties, creates unique memories, and puts your customers face in your marketing tools.

In this 9-minute interview Brian and I discuss PhotoBooth.me:

Facebook advertising
Google Adwords
Conversion rates & mechanisms
Using video for SEO (search engine optimization)
Connecting with non-local markets using social media
How he re-defined his product to better benefit his target markets
“Bringing the awesome”

PhotoBooth.Me: On Marketing, Conversion Rates, & Getting Parties Started from Shauna Nicholson on Vimeo.

Matt Dibble & I had some fun on Twitter discussing how you brand a business built on fun:

Matt: “What do you do?”
@photobothco: “We sell fun.”
Matt: “Oh… how’s biz?”
@photoboothco: “Who cares.”

“We make rock stars out of all.”

“People wait in line to hang with us.”

“We help you remember pieces of last night.”

“We get parties started.”

“We make your party require less booze.”

For the nerds: Video shot with Skype & this recorder.

What to Listen for in Social Media

Shauna Nicholson — Fri, 15 Jan 2010 00:01:46 +0000

A rapid-fire beginners look at what to listen for when your business takes a look into social media.

Originally presented at the Birmingham/Bloomfield Chamber Small Business event. I spoke on behalf of (my previous employer) BiznetIS.net.

What to listen for in social media from Shauna Nicholson on Vimeo.

Mentioned in this video:

March Biznet Tweetup Recap

Shauna Nicholson — Mon, 23 Mar 2009 16:01:43 +0000

Biznet Tweetup #BNTU09 from Shauna Nicholson on Vimeo.

Click “More” for roll call.
Those who signed in:
@joostallard
@davebiznet
@benbiznet
@dcetin
@stevebiznet
@davidlbiznet
@kevinbiznet
@2911kyle
@damnredhead
@oldd0696
@drintelmann
@laurieslade
@admore
@scqibby
@jillanejordan
@detroitvoice
@voicesofdetroit
@davidlingholm
@ericjvogel
@socialmediamstr
@kirstenross
@jminni
@adrianpittman
@bjr70
@afelton
@rmercader
@balanon
@annkucera
@kaseylb
@ronmetaops
@cooperbiznet
@tbd
@dtmfrec
@cletch
@davesacre
@bchesnutt
@davemurr
@alexdegruven

Urbane Apartments Shelves Print Ads for Exclusively Social Media Marketing

Shauna Nicholson — Wed, 22 Oct 2008 18:10:46 +0000

This afternoon I had the opportunity to chat with Eric Brown of Urbane Apartments. Eric is using social media to market his business, the 14 Urbane locations across metro Detroit.

To keep Urbane residents connected to each other and informed, the Urbane team launched a community (Urbane Lobby), blog (Urbane Blog), and micro-blogs (via Twitter).
Interview with Eric Brown of Urbane Apartments from Shauna Nicholson on Vimeo.

Learn more about the Urbane Apartments on their website.