Automation Alley Social Media Bootcamp, Shauna Nicholson on Twitter from Shauna Nicholson on Vimeo.
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On October 2, 2008, In Events, Social Media, By Shauna Nicholson
Biznet is leveraging social media and continuing to build relationships with our target markets. As a small business, Biznet operates primarily in the Southeast Michigan area. To leverage our market we talk share our expertise in a social setting, which has lead to a fantastic network.
In fact, we moderate a Detroit Tweetups Facebook group and have hosted a hugely successful tweetup; pictured is @nevrus and @kasey22b from the event! (If you’re not already following us on Twitter, feel free to follow some of our team members (@shaunabiznet, @stevebiznet, @kevinbiznet, @davebiznet, @benbiznet, & @mpiccinato).)
Other businesses are reaching out for our help doing the same. Whether it be geo-targeting, demographic targeting, or whatever the identified market, we’re creating strategies to help maximize time spent and ROI. After the strategies are complete (which usually takes a few days), we launch profiles and content to help introduce the client to their new markets. Then the fun starts with maintainance–conversations light up, media flies everywhere, connections are made!
Social media was being leveraged prior to our business application. Originally, I met a few rockstars through twitter (@terrybean @charliecurve and @tomcurve). We all met up for lunch at a skevie taco joint when the conversation turned to my skills. That conversation turned into an interview with the Biznet team and soon after, I started!
On July 11, 2008, In Business, Social Media, By Shauna Nicholson
This slideshare video has been circulating the social media scene; this is ironic because many of us already using these tools are too familiar with it’s content. However, it provides some great stats and organizes a few thoughts.
If you made it through (or even if you didn’t), navigate your way back to slide 21. I’m among the few lucky enough to work for a web development company OBSESSED with great client ROI–and our clients are just as enthusiastic. This leads me to wonder “wtf” are the traditional television advertisers thinking… ANYWAY.
Creating value in your social networks starts with trust. Consider the infamous Comcast Twitter example: It began with one Comcast employee who began addressing customer complaints/issues as they’d gripe to their friends on Twitter (I’ve heard it’s since grown to a team of employees). These complaints/issues were ALREADY being talked about…and unaddressed, allowed to spread virally. Rather then the complaint resonating without resolution, the employee went above and beyond to solve problems–thereby incurring some great benefits:
- increased customer satisfaction
- resolved potentially viral negative press
- personal attention continues to reinforce consumer TRUST for the 2,239 users who follow the employee(s)
- News media picked up on their tactic and starting talking about it–FREE PR!
Cons? (They have to exist, right?) There is a time cost related to addressing these concerns (much like staffing a call center). Also, you have to understand social media: treating it like traditional avenues will TANK you. Stay tuned for a blog on how to use content to feed your social media conversations.
If you haven’t already, I invite you to subscribe to my RSS feed. It should keep you in the loop as to the things I get most excited about in online marketing.
On May 20, 2008, In Events, By Shauna Nicholson
The Detroit (Novi) Tweetup was more fun than I expected. It was great getting to know the people I’ve come to “know” (via their online presence). A lot of great conversations came from it. I even proclaimed myself Victoria’s Chief Evangelist after she officially quit her 9-5 today! (I’m trying to get her to move to the Metro Detroit area so if you’re looking for a graphic designer, look no further!)
@chrisbrogan convinced me to attend ITEC on Thursday morning and I’m pretty excited. I’ll update you when I get back.
Here’s a photo of the group near the end, though there were quite a few other people earlier. I had to include the photo for the visual lovers out there! 
Photo by @damonhenry
Today included a blog launch and a stellar print document. I’ve applied web concepts to print media–a top 5 list–and it’s turning out pretty neat! I’ll follow up with some hints on how to incorporate the elements of the web into your print media soon
Quick update on the site: I’ve been promised a put together “draft” by tomorrow, so I should be launched by Friday. I can’t wait!
On May 9, 2008, In Business, Communication, Copywriting, Social Media, User Experience, By Shauna Nicholson
Twitter is an incredibly basic concept that has captured a wide audience. It asks “What are you doing?” and provides 140 spaces for you to answer. 140 spaces–no more. Then it logs your entry with a time, date, and avatar next to your 240 closest followers. Simple right? That’s the point.
Twitter is successful because it requires people to get to the point with concision. Businesses need to keep this in mind when they advertise on the web. Do NOT over-complicate your products or services.
Some tips:
Keep media under 30 seconds
Keep content concise (test: If I were reading this to my 7 year old, would he still be listening?)
Organize content logically
On the note of concision… this is where I leave you. Comment if you’re interested in more information on making your content web traffic worthy.
Meet Shauna Nicholson
Working exclusively in online business strategy, Shauna Nicholson is a Detroit-based secret weapon for positioning well-known clients to effectively secure digital ROI.
Nicholson’s strategies are used in both websites and online marketing campaigns for major retail, medical, and manufacturing brands. She is known for her insight on plugging in user experience planning and social media tools for hype-free, reality-based business and marketing strategies.
Shauna enjoys generic things that everyone else loves, such as spending time with her incredible, loving family and on warm, sunny beaches. But would rather you know her dog is pretty awesome, of her obsession with slurpees, and aversion to working while wearing shoes.
This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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