SHAUNA NICHOLSON: DIGITAL BUSINESS STRATEGIST

Biznet is leveraging social media and continuing to build relationships with our target markets. As a small business, Biznet operates primarily in the Southeast Michigan area. To leverage our market we talk share our expertise in a social setting, which has lead to a fantastic network.

In fact, we moderate a Detroit Tweetups Facebook group and have hosted a hugely successful tweetup; pictured is @nevrus and @kasey22b from the event! (If you’re not already following us on Twitter, feel free to follow some of our team members (@shaunabiznet, @stevebiznet, @kevinbiznet, @davebiznet, @benbiznet, & @mpiccinato).)

Other businesses are reaching out for our help doing the same. Whether it be geo-targeting, demographic targeting, or whatever the identified market, we’re creating strategies to help maximize time spent and ROI. After the strategies are complete (which usually takes a few days), we launch profiles and content to help introduce the client to their new markets. Then the fun starts with maintainance–conversations light up, media flies everywhere, connections are made!

Social media was being leveraged prior to our business application. Originally, I met a few rockstars through twitter (@terrybean @charliecurve and @tomcurve). We all met up for lunch at a skevie taco joint when the conversation turned to my skills. That conversation turned into an interview with the Biznet team and soon after, I started!