eCommerce is a constantly growing opportunity source. Knowing how to capitalize on opportunities requires more factors than any one blog post can handle, but it’s an incredible mechanism for business.
There are a few key pieces of data I examine before making recommendations on a project; examples: current and historical website performance, traffic origins, search demand, market opportunity, competition, and conversion rates. Once a complete audit is finished, recommendations on moving forward can be made. Recommendations detail what it takes to achieve detailed performance goals and return on investment projections.
Then the project kicks off. I love logging into Google Analytics and seeing those green arrows. They indicate results; namely, gangbuster traffic. Looking further into the analytics revealed increasing conversion rates, a bounce rate that surpassed my original goals, and diversified traffic streams.
How we got here (more…)
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