Apple iPad Creates New Opportunity for Businesses with iPad Apps

On January 27, 2010, In Entrepreneur, Strategy, User Experience, By Shauna Nicholson

We think it’s going to be another gold rush for devs. And of course every iPad comes with the app store on it. -Apple

You already know news headlines continue reporting on iPhone applications daily. Perhaps even your own company has developed an app:

If you’re a company that has even flirted with the idea of creating an iPhone application, you should see opportunity pouring here. The Apple tablet, iPad, creates opportunity to create business-friendly applications like never before. Even if you’re one of the many calling this a “big iPod,” (and you may be right, to an extent) the sheer size completely re-creates the user experience. Size alone will re-define the way applications are downloaded, used, and made profitable.

Words of advice: Get moving. Even if you missed the first wave of opportunity, you can seize this one. Today.  Get started

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iPad Specs on Mashable

Apple Stock Data

EDIT:
Here’s another easy example: Why newspapers need to think of themselves as apps to survive
The article reports “Platform + apps = news consumption. Remember that formula.” Though, I would argue a better formula is: Platform + Apps = Information Consumption.

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Why You Need to Pay Attention to Mobile User Interfaces

On July 10, 2009, In Mobile, Nerdy Loves, User Experience, By Shauna Nicholson

Mobile web buzz has been growing with increasing speed since iPhone business applications became norm. We’re using mobile applications to navigate KeyNote/PowerPoint presentations, email co-workers, and consume data. In my opinion, mobile APPLICATIONS (downloaded software) is best for automating processes. Business processes include: communication, transactions, tasks, etc. The point is business applications are successfully sought after because they save time (therefore money).

But the greatest failure by early mobile developers is their apparent disregard for usability–a huge time waster. It’s no wonder many design-and-usability-loving-websites have passed by mobile applications to be featured! The archaic looking designs were difficult to navigate and therefore made disposable by users.

Today there are over 15,000 iphone applications alone, in addition to another 2,000 Blackberry applications. And, finally, users have begun to demand aBickBot iPhone App: Strokesrespectable interface. Developers have teamed with information architecture and user experience planning rockstars to perform. The result has been applications I consider straight-up-sexy, example: Strokes, a golf game scoring app that allows users to export scores to Facebook or Twitter (by BickBot). Clearly I’m a big fan.

While building an iPhone application isn’t practical for all businesses, ignoring the mobile user is a big mistake. In the past 90 days, mobile web has been as hot of a topic as web development itself (well, darn close!).

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