Biznet Social Media Training Event Recap

On January 8, 2009, In Social Media, By Shauna Nicholson

Wow.
(That’s the best way to start this blog post.)

The Biznet Social Media Training event was a great success. We had nearly 150 register, but had to take names for an additional session after 100 due to fire codes. There were a bunch of familiar faces there; if you were there and would like to leave a link to your site in the comments, you’re welcome to do so.)

Biznet Social Media Training

I was really impressed with the turn out–and the way the Biznet team pulled together to make the event so successful! (Dave Biskner and I were texting after the event and, in his words, “Yeah, no kidding, right!? Best. Team. Ever!”

Biznet Social Media TrainingBiznet Social Media Training

Unfortunately, we had a problem with the video podcast, but luckily have a couple shots up from the event. Check out Biznet photos on flickr (thanks to Mat)!

Biznet Social Media Training Slideshow

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Biznet in Social Media

On October 2, 2008, In Events, Social Media, By Shauna Nicholson

Biznet is leveraging social media and continuing to build relationships with our target markets. As a small business, Biznet operates primarily in the Southeast Michigan area. To leverage our market we talk share our expertise in a social setting, which has lead to a fantastic network.

In fact, we moderate a Detroit Tweetups Facebook group and have hosted a hugely successful tweetup; pictured is @nevrus and @kasey22b from the event! (If you’re not already following us on Twitter, feel free to follow some of our team members (@shaunabiznet, @stevebiznet, @kevinbiznet, @davebiznet, @benbiznet, & @mpiccinato).)

Other businesses are reaching out for our help doing the same. Whether it be geo-targeting, demographic targeting, or whatever the identified market, we’re creating strategies to help maximize time spent and ROI. After the strategies are complete (which usually takes a few days), we launch profiles and content to help introduce the client to their new markets. Then the fun starts with maintainance–conversations light up, media flies everywhere, connections are made!

Social media was being leveraged prior to our business application. Originally, I met a few rockstars through twitter (@terrybean @charliecurve and @tomcurve). We all met up for lunch at a skevie taco joint when the conversation turned to my skills. That conversation turned into an interview with the Biznet team and soon after, I started!

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Are you LinkedIn? Online Networking at it's best!

On September 8, 2008, In Business, Social Media, By Shauna Nicholson

As a member of Automation Alley’s social media subcommittee, I recently helped organize a teaching event on LinkedIn. Biznet’s Dave Biskner, Networked Inc’s Terry Bean and Iterotext’s Beverly Cornell spoke business applications of LinkedIn. Ann Kucera (Baker College) is the subcommittee chair and moderated the event.

Listen to the Podcast:
Getting LinkedIn
(Thanks to Jeremiah (Portage Media) for producing the podcast)

When used the right way, LinkedIn and other social media tools can be leveraged for effective business use, including networking and research! Unfortunately, many users aren’t familiar with the tools or faux pas of such media types.

Here’s a few hints:

  • Link to those who know you well and give/get recommendations
  • Always personalize your inital requests to connect with a reference to how you know them
  • Use message boards (such as LinkedIn’s Question & Answer board) to leverage your network
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