10 Ways to Dip a Toe into Social Media for Business

Sometimes it’s hard to navigate just where to start when using social media tools, such as LinkedIn, Twitter, or Flickr. It’s always advisable a company “dips a toe in” before working with a social media strategist. It’s important to understand the nature of the network before starting to use the tools.

Here are a few ideas to get you started.

1. Ask and answer questions on a LinkedIn board.
2. Tag photos of recent events to your company and industry.
3. Write a guest blog on a topic in which you are expert.
4. Feature your next event online, invite your network.
5. Tweet about a new tool you’re using; ask for feedback.
6. Post links in your profile to other networks and sharing sites you’re on.
7. Podcast an interview with an expert on a topic in your industry.
8. Connect with those who have similar personal interests.
9. Host or sponsor a social media meet-up (in person events).
10. Use a wiki to construct your next proposal.

Keep in mind that everything you do in social media should be relationship based–never advertising. What’s something that helped you understand how to use these tools better? What great experience helped you grow your business?