strle:

It’s that time of year again!
Check out these SXSW panel picks and vote your hearts out. See you soon in Austin!

The Rise of the Planet of the Creatives

On Tumblr: Case Studies, Best Practices, Analytics The Economy of the GIF

Native Advertising

The Wrath of Content

How an Awkward Girl and a Teen Wolf Make Friends

Getting Started with Social Data at Scale

From 140 to 0: The Rise in Image-Based Marketing Girls and Tech: Why Young Women Rule in Music 100 Year Starship: Interstellar Travel and Beyond Fashion and Food: Transforming Visual Narration

How does one plan to design for a technology that does not yet exist? Emerging at Hyper-Speed 

Ed Wrenbeck, lead Siri dev, also has a preso you need to see: Accelerating the Digital Asset Pipeline

(via rickwebb)

It’s no surprise the lead developer of Siri, Ed Wrenbeck, knows iOS. But I’ve also seen what he and the Vectorform team have been working on lately. And it might surprise you. (Disclaimer: I work at Vectorform.)

Vote for his duel presentation with Heiko Wenczel:

Accelerating the Digital Asset Pipeline

Description

The are two forces shaping marketing in the profession today. First is the use of high quality computer generated images in all types of marketing materials from print to mobile. Second is the demand from consumers to receive information in a way that is most convenient for them; mobile phones, iPads and other tablets, connected TVs, etc. 

Today, the average digital experience can take six months or more to create, involving thousands of hours of both design and development time. Each additional platform can add thousands more hours. How can we accelerate this process and save costs while doing it? 

Vectorform, with a long history of creating award winning digital experiences, and Mackevision, the leader in photorealistic CGI imagery, spent the last year collaborating on a new way to create digital applications. There has never been a team that has come together from both sides of the production process to fundamentally change the way digital experience.

Questions Answered

1. How can we create cost efficient yet immersive and enjoyable digital experiences?
2. How does this change my business if I’m a marketing agency or development house?
3. How does this alter the competitive landscape of digital marketing?
4. Where does the consumer fit in?
5. What is the timeline for getting the solution into the market?

We’re Team High Five, which means we know a few things about Detroit and high fiving. (It took a lifetime of growing up here and subsequent online research, but we’ve got it down now.)

Find yourself craving some group high five action? Try out my favorite high five from Wired.

Meet Team High Five: A Detroit team representing America’s High Five on the Chevy SXSW Challenge