"For some cruel reason, I keep finding myself in the position of being introduced to things in their infancy (often before they are even launched), dismissing them as stupid, and then watching them become unbelievably popular."
Value-infused interactive media:
“In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page of the newspaper from the day they were born once they punch in their birthdate. For the ad, the paper created a directory with over 110,000 thumbnails of Times front covers from 1863 to 2002—all told, roughly 55,000 covers, according to a Times rep. The ad includes buttons that let readers share the covers on Twitter and LinkedIn.”
It is a tricky chart to read. The first thing to remember is what it is not showing - amount of media consumption in each channel currently (TV still dominates).
The second thing to remember is that it is just showing growth rates - so not where things were but rather where things are going to be. For the second reason I consider this to be valuable.
That digital dominates growth in audience and revenue is not surprising (thought the magnitude of both would be surprising to Fortune 100 companies that still continue to be mostly about yesterday). Local TV is very interesting, especially given that for many websites the plan to win is go local (hyper local!).
My hypothesis about Cable is that it has been a much overlooked medium, especially by large advertisers, and hence the revenue growth makes sense. Newspapers and Magazines is not surprising either.
- Avinash Kaushik
Marketing Roundtable - SoLoMo: Social, Local, Mobile →
SoLoMo: Social, Local, Mobile Questions
November 13, 2012 @ 5pm
Join us for an invigorating discussion around social, local, and mobile strategies. Social, Local and Mobile are key in establishing strong visibility in all the search engines. Hear our panelists success stories, learn what you can do and should absolutely not do in your quest for visibility.
Linda Girard, President
Brad Brief, Director of Social Media
Shauna Nicholson, Communications, Strategy & Planning Manager
Brent Bowles, Local Search & Social Media Strategist
"We are really getting rid of are excuses for the rest of the staff not to learn digital and mobile,” he said. “After the announcement this morning the entire agency was suddenly on their feet devouring blogs, podcasts and whitepapers when they realized it was going to be their own responsibility and nobody else’s to deliver on digital and mobile. It was a beautiful sight. We had a similar experience when we started producing film in-house and all creatives suddenly realized that no fancy production company was going to be around to polish their idea."
"Your only job is to be unique. The last thing the world needs is another digital agency. Since we started we’ve always tried to be unique. Whenever a new client comes in, we ask ourselves “why are we uniquely qualified to do this work?”. We always want to be able to answer that question, honestly."
#teehan & lax