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hello, [digital] you

Digital Strategy Blog   

I am a Senior Digital Strategist at Campbell Ewald. I also sit on the Marketing Board for Leader Dogs for the Blind. Here's some of what I'm paying attention to.

twitter.com/ShaunaN:

    X Games Detroit Bid - Official Video #XG2D

    Join the Movement: facebook.com/xgamesdetroit
    @XGamesDetroit #XG2D

    — 1 week ago with 1 note
    #XG2D  #xgames  #xgames detroit  #detroit  #sports 

    In and out of DC

    — 2 months ago
    #airplane  #sky  #DC  #Detroit 
    "

    The new Campbell Ewald workspace is a salute to Detroit’s scrappy, blue-collar spirit. An old quote echoes through the agency’s walls, from novelist and screenwriter Elmore Leonard (once a copywriter at Campbell Ewald): “There are cities that get by on their good looks. Detroit has to work for a living.”

    Of course, who says you can’t do both?

    "

    Agency Profile: Campbell Ewald

    — 2 months ago with 2 notes
    #advertising  #campbell ewald  #detroit 
    Last week I spoke at Wayne County Community College on applying digital strategy to the sales funnel.
Here is the presentation.

    Last week I spoke at Wayne County Community College on applying digital strategy to the sales funnel.

    Here is the presentation.

    — 6 months ago
    #digital strategy  #presentation  #WCCC  #Detroit  #sales funnel  #consumer marketing  #b2c 

    I’m speaking at Wayne County Community College Eastern Campus on Thursday!

    /// 4-6pm – Early bird Internet marketing coaching session: Mark Maupin and Chris Wechner

    Topic: How to List Your Business on the Internet so it is found!

    • What are free resources to use to list your business on the internet?
    • How to set up a Google Place listing Step by Step
    • How do you list on Bing and Yahoo
    • Q & A

    /// 6-9pm - Keynote Speaker: Shauna Nicholson

    • Applying Digital Strategy to the Sales Funnel
    • Understanding the sales funnel
    • Using the sales funnel to understand and prioritize marketing investment strategies (Communicating strategies to organizations)
    • Applying digital strategy and web metrics to the sales funnel
    • Using comparative metrics to understand growth
    — 6 months ago
    #class  #free  #detroit 
    Bib Number: 11417
Pick me up if I fall down.

    Bib Number: 11417

    Pick me up if I fall down.

    — 7 months ago with 2 notes
    #13.1  #run  #Freep  #Detroit 

    Live in Metro-Detroit? Watch, share, take action

    Here are the links you need to get started:

    Crossroads for Youth on Facebook

    http://www.CrossroadsforYouth.org/ for information on the non-profit

    Crossroads for Youth’s 23rd Annual “Give a Child a Chance” Golf Classic https://www.facebook.com/events/209606135834733/


    ///

    If you are interested in sponsorship of the 23rd Annual “Give a Child a Chance” Golf Classic, or if you would like to volunteer or donate an item to the silent auction, please contact Angela Wilhelm at angela.wilhelm@crossroadsforyouth.org or 248-628-2561, ext. 249.

    ///

    If you write a blog post, share the link here so we can amplify and get it shared.

    Thank you!
    — 9 months ago
    #crossroads for youth  #nonprofit  #michigan  #detroit  #kids