I am a Senior Digital Strategist at Campbell Ewald. I also sit on the Marketing Board for Leader Dogs for the Blind. Here's some of what I'm paying attention to.
"We are really getting rid of are excuses for the rest of the staff not to learn digital and mobile,” he said. “After the announcement this morning the entire agency was suddenly on their feet devouring blogs, podcasts and whitepapers when they realized it was going to be their own responsibility and nobody else’s to deliver on digital and mobile. It was a beautiful sight. We had a similar experience when we started producing film in-house and all creatives suddenly realized that no fancy production company was going to be around to polish their idea."
This describes my professional goals well. It overlaps with personal goals of experiencing new cultures and educating myself beyond the confines of the U.S.
"…we find that, on average, managers are utilizing just 66% of their people’s capability. In other words, the managers in our analysis pay a dollar for their resources but only extract 66 cents in capability — a 34% waste."
