hello, [digital] you

Dysfunction in the Boardroom. HBR looks at women in the boardroom

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#women #business

This is awesome. Nicely executed content strategy for lead gen.

Bloomberg Businessweek “gets you ahead” campaign addresses Gen Y’ers living at home.

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#gen y #bloomberg #business

"Implementing analytics 2.0 means building the required infrastructure and entwining it in organizational culture, strategy development, and operations. Any company can begin that journey; businesses that don’t will be overtaken by those that do."

Advertising Analytics 2.0

— 3 months ago

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#analytics #business

IBM CEO Predicts Three Ways Technology Will Transform The Future Of Business - Forbes →

(Source: techspotlight)

— 3 months ago with 4 notes

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#tech #business #forbes

NIKE: THE NO. 1 MOST INNOVATIVE COMPANY OF 2013 →

FOR A PAIR OF REVOLUTIONARY NEW PRODUCTS AND A CULTURE OF TRUE BELIEVERS.

— 4 months ago

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#nike #business #disruptive innovation #innovation

Beat By Dre: The Exclusive Inside Story of How Monster Lost the World →

— 4 months ago with 1 note

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#beats #marketing #business

Scaling Agile at Spotify

“What’s the secret to staying fresh, lean and mean when you’re a hot tech company on a fast growth trajectory? A fascinating document brought to our attention today today by Andrew Mager, hacker advocate at Spotify, answers that question in some detail by telling us how the music streaming juggernaut does it: by dividing up its business into small clusters — which it calls ‘squads’ — and running each like a startup in its own right.” - “Here’s How Spotify Scales Up And Stays Agile: It Runs ‘Squads’ Like Lean Startups,” Tech Crunch

Scaling Agile @ Spotify

— 7 months ago

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#spotify #business #team

Coca Cola's former CEO offers insights on developing a pipeline of competent successors, reinventing corporate strategy and staying ahead of the competition. →

— 7 months ago with 1 note

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#coke #business #video

"We are really getting rid of are excuses for the rest of the staff not to learn digital and mobile,” he said. “After the announcement this morning the entire agency was suddenly on their feet devouring blogs, podcasts and whitepapers when they realized it was going to be their own responsibility and nobody else’s to deliver on digital and mobile. It was a beautiful sight. We had a similar experience when we started producing film in-house and all creatives suddenly realized that no fancy production company was going to be around to polish their idea."

Digital Titles at Ad Agencies: Going, Going, Gone?

— 7 months ago

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#advertising #digital #career #business

“It’s highly unlikely that any group of men, large or small, are having a discussion on being a gent or being a jerk in business.”

— 7 months ago with 1 note

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#women #business