"Costco reported a 39% jump in quarterly earnings. Costco’s CFO, Richard Galanti stated, “People are eating in more and looking for fresh food, which, along with [our] low gas prices, is what are driving people into our stores more often. Then, once they are inside, they pick up a sweater or a new television."
"To win consumers’ attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them."
The product in the center of the shelf is the winner. The center item was purchased 44% of the time; item on the left, 24%; item on the right, 32%. (Research Watch, Harvard Business Review)
Why should companies and their executives invest time learning and using social communication?
Because consumers want to know why they should they trust you before they’ll buy what you’re selling. Social media delivers the answers in the most scalable, efficient way. That’s why.
"Google data is like this river: It’s an organic part of nature. It’s not concocted, like the analysis of a survey or a focus group. It comes directly from real users. It’s pure and unbiased, and it’s updated every week, so we can see trends as they develop."