hello, [digital] you

"By 2018, 485,000,000 wearable computing devices will ship globally"

Sat, 18 May 2013 10:17:22 -0400

“By 2018, 485,000,000 wearable computing devices will ship globally”

- Six Numbers Reveal the Booming Business of Auto-Analytics

"In some cases, the best screen available is the 60-inch TV in my living room via the WatchESPN app..."

Fri, 17 May 2013 10:20:40 -0400

“In some cases, the best screen available is the 60-inch TV in my living room via the WatchESPN app that ports the content over to my TV.”

- ESPN: For Responsive Design, Build the Best Experience for Each Platform

Try this fun exercise: Calculate the net present value (NPV) of your degree, to date. I did it and...

Wed, 15 May 2013 10:50:27 -0400

Try this fun exercise: Calculate the net present value (NPV) of your degree, to date. I did it and was pretty shocked to see exactly how quickly my education paid for itself.

Don’t know how to calculate NPV? Get started.

Comment from Placing a Value on a College Degree:

Here’s a simple exercise. Using publicly available data*, some assumptions**, and then some Net Present Value Calculations, the short answer is EDUCATION IS WORTH IT.

Degree: NPV
Doctorate: 2,663,958
Professional: 2,603,630
Masters: 2,528,493
Bachelors: 2,432,401
Associates: 2,114,066
Some College: 2,094,666
High School: 1,977,456
HS Drop Out: 1,625,364

Also, as shown in link (a) below, education level is strongly correlated with unemployment. Using the numbers in (a), if you divide the wage by the unemployment rate, you get a ‘safety score’ – meaning a rating of how safe a job is relative to its pay. Here’s how they stack up:

Degree: Rating
Doctorate: 781
Professional: 901
Masters: 514
Bachelors: 361
Associates: 205
Some College: 137
High School: 108
HS Drop Out: 50

Using this “risk adjusted” methodology, the high education levels REALLY look a lot better, as their low unemployment rates mean that you have a higher likelihood of actually reaching that NPV (because you’ll actually have a job!)

*a) http://www.bls.gov/emp/ep_chart_001.htm
*b) http://nces.ed.gov/FastFacts/display.asp?id=76
*c) http://nces.ed.gov/programs/digest/d08/tables/dt08_334.asp

**Assumptions:
1) Student attends public colleges.
2) If student completes ‘some college’ or an associates degree, they paid 2-year public tuition.
3) High school drop outs dropped out after grade 10
4) Once education is complete, person immediately enters workforce at (a) level earnings equal to their education level and continues until they are 65
5) Some college = one year at a public 2-year school
6) Masters and Doctorate programs tuition rates are average public tuition rates (see (c) column 2) from current year with an assumed 4% growth rate in tuition payments per year (growth rate based on historical analysis)
7) Professional program tuition is based on the public medicine program (see (c) column 6) from current year with an assumed 4% growth rate in tuition payments per year (growth rate based on historical analysis)
8) Bachelors program tuition is based on the public undergrad tuition (see (b)) in the most recent year and assuming a 5% growth rate in tuition payments per year (growth rate based on historical analysis)
9) Discount rate used for NPV calculation is 0%, as annual opportunity costs were taken into consideration each year. These opportunity costs were based on the salary a person could have earned if they had not entered the current year of school. For example, a person taking their first year of grad school has an opportunity cost that year of the salary they would have been paid if they had just completed a bachelors degree and immediately entered the workforce.
10) All dollar values are in 2007-2008 dollars

“Bounce rate vs. average visit duration actually inverted...

Tue, 14 May 2013 14:10:28 -0400

“Bounce rate vs. average visit duration actually inverted like an X, and has stayed stable since [switching to long form content]”

This Is What Happens When Publishers Invest In Long Stories, FastCoLabs

How Half a Second of High Frequency Stock Trading...

Tue, 14 May 2013 09:51:00 -0400

How Half a Second of High Frequency Stock Trading Looks

“the stock trading activity in Johnson & Johnson (JNJ) as it occurred during a particular half a second on May 2, 2013”

"If they were serious about digital, they would have already seen all the [SXSW] keynotes they need..."

Mon, 13 May 2013 11:07:24 -0400

“If they were serious about digital, they would have already seen all the [SXSW] keynotes they need to see online, or they would have left your agency.”

- Why Agencies Really Go to SXSW, Digiday

"The best approach is to not try to write things that will go viral. No, the best approach is to..."

Sun, 12 May 2013 21:05:26 -0400

“The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep that night unless they choose to make a difference for just one other person by sharing your message with them. The rest will take care of itself.”

- Seth Godin echoes Kurt Vonnegut, who in the seventh of his 8 timeless tips on writing advised, “Write to please just one person.” (via explore-blog)

Which-50: Regular Rewind: What matters most to digital executives? The six most popular stories on Which-50 this week?

Sat, 11 May 2013 06:41:50 -0400

Which-50: Regular Rewind: What matters most to digital executives? The six most popular stories on Which-50 this week?:

which-50:

Each week we reveal the topics and stories that most engaged the Which-50 community. Strategic priorities, digital budgets, Facebook’s mobility revenue growth and digital eco-systems topped the pops. And we road tested “Eight tips for the perfect Facebook post” which turned out to be our most…

"Laura McLellan, a research analyst at Gartner Inc, lobbed a grenade into the CIO trenches last year..."

Fri, 10 May 2013 10:01:50 -0400

“

Laura McLellan, a research analyst at Gartner Inc, lobbed a grenade into the CIO trenches last year when she claimed that by 2017, the average CMO would control more of the IT spend than would the average CIO.

That’s not an empty promise; at its core, marketing is about communicating. And in today’s hyper-connected world, communicating is about technology.

”

- Mixing with marketing: The CIO-CMO partnership

The CE3 trophy is visiting my office for the next few days after...

Fri, 10 May 2013 09:37:11 -0400

The CE3 trophy is visiting my office for the next few days after my team won the SoLoMo project contest!

Photo

Thu, 09 May 2013 16:12:36 -0400

When I send a rep 4 seperate RFPs on the same day

Thu, 09 May 2013 09:58:59 -0400

whathappensinmediaplanning:

He’s like

“In #media we are winning through innovation, not by...

Wed, 08 May 2013 16:17:26 -0400

“In #media we are winning through innovation, not by outspending.”
Tom Talbert, @campbellewald

Mechanical Hands From A MakerBot: The Magic Of Robohand

Wed, 08 May 2013 14:55:54 -0400

Mechanical Hands From A MakerBot: The Magic Of Robohand

jaymug: Grid-It Organizer Have and love. A must-have for...

Wed, 08 May 2013 13:37:26 -0400

jaymug:

Grid-It Organizer

Have and love. A must-have for travel, imo.

"If you’re not being inspired by your research, your audience won’t be inspired by your work."

Wed, 08 May 2013 13:35:21 -0400

“If you’re not being inspired by your research, your audience won’t be inspired by your work.”

- 4 Secrets For Doing Gonzo User Research | Co.Design (via mattjmcd)

sugahsrevolution: gigglingbean: This Ad Has a Secret...

Wed, 08 May 2013 13:31:11 -0400

sugahsrevolution:

gigglingbean:

This Ad Has a Secret Anti-Abuse Message That Only Kids Can See

In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.

The secret behind the ad’s wizardry is a lenticular top layer, which shows different images at varying angles. So when an adult—or anyone taller than four feet, five inches—looks at it they only see the image of a sad child and the message: “sometimes, child abuse is only visible to the child suffering it.” But when a child looks at the ad, they see bruises on the boy’s face and a different message: “if somebody hurts you, phone us and we’ll help you” alongside the foundation’s phone number.

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them. And while this is a great and worthwhile use of lenticular images, how long will it be before toy companies start doing to the same thing to hawk their products directly at kids?

source

this is dope

X Games Detroit Bid - Official Video #XG2D Join the Movement:...

Wed, 08 May 2013 13:27:14 -0400

X Games Detroit Bid - Official Video #XG2D

Join the Movement: facebook.com/xgamesdetroit
@XGamesDetroit #XG2D

termsofenragement: Corporate social media accounts just remind me of this:

Wed, 08 May 2013 11:49:24 -0400

termsofenragement:

Corporate social media accounts just remind me of this:

"Employees don’t leave jobs; they leave bad bosses—and even mediocre ones."

Wed, 08 May 2013 11:06:55 -0400

“Employees don’t leave jobs; they leave bad bosses—and even mediocre ones.”

- 8 Ways to Be a Truly Memorable Boss