hello, [digital] you

I am a Senior Digital Strategist at Campbell Ewald. I also sit on the Marketing Board for Leader Dogs for the Blind. Here's some of what I'm paying attention to.

Shauna Nicholson on LinkedIn



twitter.com/ShaunaN:

    "The best approach is to not try to write things that will go viral. No, the best approach is to write for just one person. Make an impact on just one person. Even better, make it so they can’t sleep that night unless they choose to make a difference for just one other person by sharing your message with them. The rest will take care of itself."
    Seth Godin echoes Kurt Vonnegut, who in the seventh of his 8 timeless tips on writing advised, “Write to please just one person.” (via explore-blog)

    (Source: , via explore-blog)

    — 1 week ago with 700 notes

    Which-50: Regular Rewind: What matters most to digital executives? The six most popular stories on Which-50 this week? →

    which-50:

    Each week we reveal the topics and stories that most engaged the Which-50 community. Strategic priorities, digital budgets, Facebook’s mobility revenue growth and digital eco-systems topped the pops. And we road tested “Eight tips for the perfect Facebook post” which turned out to be our most…

    — 1 week ago with 1 note

    "

    Laura McLellan, a research analyst at Gartner Inc, lobbed a grenade into the CIO trenches last year when she claimed that by 2017, the average CMO would control more of the IT spend than would the average CIO.

    That’s not an empty promise; at its core, marketing is about communicating. And in today’s hyper-connected world, communicating is about technology.

    "
    — 1 week ago with 2 notes

    #cio  #cdo  #cmo  #marketing  #technology 
    The CE3 trophy is visiting my office for the next few days after my team won the SoLoMo project contest!

    The CE3 trophy is visiting my office for the next few days after my team won the SoLoMo project contest!

    — 1 week ago with 1 note

    #Campbell Ewald  #social media  #thumbs up  #mobile  #location marketing 
    “In #media we are winning through innovation, not by outspending.”
Tom Talbert, @campbellewald

    “In #media we are winning through innovation, not by outspending.”
    Tom Talbert, @campbellewald

    — 1 week ago with 1 note

    #media  #advertising  #tech 
    jaymug:

Grid-It Organizer

Have and love. A must-have for travel, imo.

    jaymug:

    Grid-It Organizer

    Have and love. A must-have for travel, imo.

    (via mattjmcd)

    — 1 week ago with 72 notes

    #travel  #tech 
    "If you’re not being inspired by your research, your audience won’t be inspired by your work."
    — 1 week ago with 2 notes