I am a Senior Digital Strategist at Campbell Ewald. I also sit on the Marketing Board for Leader Dogs for the Blind. Here's some of what I'm paying attention to.
(Source: , via explore-blog)
Each week we reveal the topics and stories that most engaged the Which-50 community. Strategic priorities, digital budgets, Facebook’s mobility revenue growth and digital eco-systems topped the pops. And we road tested “Eight tips for the perfect Facebook post” which turned out to be our most…
Laura McLellan, a research analyst at Gartner Inc, lobbed a grenade into the CIO trenches last year when she claimed that by 2017, the average CMO would control more of the IT spend than would the average CIO.
That’s not an empty promise; at its core, marketing is about communicating. And in today’s hyper-connected world, communicating is about technology.
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The CE3 trophy is visiting my office for the next few days after my team won the SoLoMo project contest!
“In #media we are winning through innovation, not by outspending.”
Tom Talbert, @campbellewald