Keep dollars coming in. Driving sustainable website traffic takes forethought and target market insight. Acquiring a respectable conversion rate (what makes your business money) requires insight into target market habits, Internet usability trends and functionality, technical back-end, and more.
Again, when you can accurately understand how and why things happen in the digital space (and beyond), making decisions about investments moving forward can be logical, calculated steps.
Social Engagement
Directly connecting with your target market is easier today than ever. Through social media tools, such as Facebook or Twitter, you can speak one-on-one or one with many to members of your target market 24/7. Joining the conversation is easy, but so is spamming. Respect your target market and your business by approaching these tools as their meant to be used. Your bottom-line (and public relations team) will thank you.
Search engine optimization (SEO)
Some would like you to believe there is a secret Internet magic that gets your website on a Google top listing. While we agree it looks pretty magical, the reality is search engines have algorithms to determine placement. (Read: There is no silver bullet in India’s magical SEO team.) There are dozens of ways to better search engine visibility, but three things matter most:
- Popularity — Measured by links back to your website, popularity can help search engines (like Google) decide whether the text on your website is more or less.
- Content — The copy and images on your website let search engines know what your website is all about—and which search queries are relevant to your business. You can help them out by choosing search terms widely used by other online users and placing them in critical places of your website.
- Technical-build — The way your website is programmed can dictate how a search engine views its content, for better or worse. Understanding how your website is being looked at and remembered (crawled and indexed) will make a big difference to search visibility.
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