A quick note on your website performance:
Focus on conversion rate and avoid getting lost in the details–just for a minute.
For all of you nerds out there: Video shot with an HTC Droid
3 Responses to “Digital Strategy in One Minute”
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Meet Shauna Nicholson
Working exclusively in online business strategy, Shauna Nicholson is a Detroit-based secret weapon for positioning well-known clients to effectively secure digital ROI.
Nicholson’s strategies are used in both websites and online marketing campaigns for major retail, medical, and manufacturing brands. She is known for her insight on plugging in user experience planning and social media tools for hype-free, reality-based business and marketing strategies.
Shauna enjoys generic things that everyone else loves, such as spending time with her incredible, loving family and on warm, sunny beaches. But would rather you know her dog is pretty awesome, of her obsession with slurpees, and aversion to working while wearing shoes.
This work is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
For all you nerds out there: Don’t try this unless you’re a professional driver on a closed course . . . as the small type says on commercials.
Seriously, one fan’s reaction — frankly and constructively:
–> Solid, actionable info . . . presented in a potentially distracting way.
So call me a Nervous Nelly, but even with both hands seeming to stay on the wheel, I got a jittery, jumpy, let-me-out vibe. Business owners won’t be the only ones who “wind up getting sidetracked” if that also keeps others from focusing fully on The Message.
I *do* like the sense of moving forward (good metaphor), but might work better next time with a pal holding the Droid ERIS as you walk, ride as a passenger or stand alongside background movement.
Safety first.
[This message not sponsored by your insurer - just seems like it!]
[ Cont. from ^ ] . . .
Actually, Shauna, you deserve a bonus point for waking up a tired phrase by showing us how you roll, literally.
Though I did want to grab a seat belt, what’s not to admire about that bit of visual wordplay?!
Thanks, Alan. I appreciate the concern. I’ll make sure to do that in the future.
I was having one of those moments when I had to share… I’ll make sure to grab a pal next time.