Comments on: Relevancy and Standing Out in Social Media

By: Pagoman

Pagoman — Mon, 08 Mar 2010 18:21:48 +0000

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By: Shauna

Shauna — Fri, 21 Nov 2008 19:50:48 +0000

Stacy,
A lot of industries (like the ones you’ve listed) are incredibly standard in their “relationships.” Very blue and white, very corporate. Throwing the occasional loop and moving the extra mile can significantly stretch their branding.
I agree with adding personal comments–after all personalization is what builds and reinforces relationships.
Thanks lady!
Shauna

By: Stacy Lukas

Stacy Lukas — Fri, 21 Nov 2008 04:50:58 +0000

I couldn’t agree more with you on this one. I go to a lot of functions in my neck of the woods and there are many insurance agents, bank people, and realtors … and they all blend into the same generic person whose name I can never remember, let alone which insurance/realty company/bank they’re from. Except the people from The State Bank, who puts OOMPH in everything they do. Any kind of community event, they’re involved in some way/shape/form, whether it’s the Freedom Festival, the Taste of Fenton, the Business Expo. There are literally 17 banks/credit unions in this one section of town, and they are the only ones I can think of that stand out — that aren’t wallflowers in the least.

As far as OOMPH in social media, I totally agree with you on this one, except that I think one should also occasionally throw in some irrelevant content/photos to keep people on their toes, share other interests, and stand out from the crowd a bit to avoid online wallflowerism. (I’m claiming that word.) Not all the time, but if you mainly blogged about social media stuff and one day I came here and saw a post about your recent trip to the zoo, sure it might be irrelevant but it’d be a nice break from the norm, show your humanity, and maybe some cute baby animals. Everybody loves cute baby animals, and I don’t think anyone would mind. If anything, you’d stand out in their minds more.