Shauna Nicholson

Organic SEO refers to the keywords found within your web content. Search engines, like Google, pick up on these terms and lists them within search criteria–without you paying Google to do so.

So, for example, if I were selling/informing/teaching about bicycles on my blog, I might drop in a few popular search terms (bolded):

Cycling products and accessories for mountain, road, triathlon, along with comfort, cruiser and children’s. (Taken from an actual Google hit)

The problem with supersaturating your content with keywords is that you’ll be flagged quickly. Choose a few words/terms to include that best describe your content and let the search enginges do the rest.

Using the keywords within your content isn’t all that is important. Google and other search engines employ complicated, secret methods on weighting the importantance of your terms. Such as bolding, linking, headling, titling, metatagging, and more.

There are a ton of scammers out there who will tell you they can improve your search engine ranking. Make sure to throughoughly investigate anyone you hire for web development. Check their portfolio and call their references.