Using Graphics to Communicate Online
Monday, June 30th, 2008The most successful blogs include at least one really good graphic representation of their concept. Often, it’s humorous to compliment the headline; sometimes it’s simply an easier way to communicate the information. After all, your content is only as effective as it’s communicated.
Products and services are sometimes best illustrated with timelines, symbols, or flow charts. This might be pretty obvious, but you might be surprised at how much time people spend explaining ideas through text when a simple illustration might do.
There are 3 things I want you to put major consideration on when creating your illustrated idea:
- Message: text that appeals to the reader only (concept specific)
- Graphic Appeal: clean, familiar graphics are usually best (why I used a Venn Diagram)
- Marketing Motive: usually a call to action (ex: “buy” “apply” “sign up”)
In all online marketing, there is an overlying theme: It’s not about you or your product. It’s about your user/prospect/client. Forget that and you will fail.
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