My favorite moments in Detroit have been the group adventures I’ve taken with photographers into abandoned buildings. The most interesting, for me, have been discarded schools and the Detroit public school warehouse. Remnants of what had been (back to the 60s) lay discarded on floors, beaten by weather and fire and often used by the squatting homeless.

This notebook struck me immediately. While the rest of the pages were filled with schoolwork, you could tell what was really important to Tee-See.

Business documentation is a little different. People really like to dress it up and hide what they’re getting at. No longer! It’s proven itself outdated and ineffective. Think I’m wrong? Did you click the notebook to read the small print or were you satisfied you knew what you needed with just 3 words?

POINT: Even in polished proposals, someone will be skimming your text. Communicate something small with a big effect–a tidbit, a slogan, a concept, a feeling–and you’ll capture your audience bounds more than another drab 500-800 word why-you-should-buy-from-us.

Tags: How to

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