Based in metro-Detroit, we care a lot about what happens to the big three. A couple months ago, I had the opportunity to have lunch with Scott Monty. New to Ford, he had a fresh perspective on where the company is heading and it was exciting to hear. We had nerd chats about social media and shared ideas.

Recently, Scott wrote a blog post titled “How You Can Use Social Media to Help the U.S. Auto Industry“. Here’s an excerpt:

(A)t Ford, our social media efforts are just in their nascency. My colleagues at GM have a pretty strong team in place, while I’m just one guy doing what I can. Since Ford doesn’t yet have a robust public platform in the social media space, it’s largely been a matter of individual engagement. And for much of the week, it’s been like fighting a forest fire with a squirt gun.

It’s definitely worth the read, so I want to encourage you to make your way over. Please check out Scott’s entire blog post here. It’s about time we got energized about DOING SOMETHING about the state of our economy; the big 3 is integral to that.

Tags: Detroit, Ford, Scott Monty, Social Media

This entry was posted on Tuesday, November 25th, 2008 at 1:27 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.