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	<title>shauna nicholson: online marketing, social media, technical communication</title>
	<link>http://shaunanicholson.com/blog</link>
	<description></description>
	<lastBuildDate>Mon, 05 Jan 2009 21:20:19 +0000</lastBuildDate>
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	<item>
		<title>Social Media Training Event Preview</title>
		<description><![CDATA[Kevin and I decided to give everyone a quick preview on what to expect for the Biznet Social Media Training even on January 7th. Check it out!

REMEMBER TO BRING:
-something to write with
-something to write on
-your favorite marketing person

See you Wednesday!
]]></description>
		<link>http://shaunanicholson.com/blog/social-media-training-event-preview/</link>
			</item>
	<item>
		<title>7 Things About Shauna Meme</title>
		<description><![CDATA[The infamous Ken Burbary recently tagged me to be the next in line for a blog meme that says I need to outline seven random and/or weird things about myself. This ‘7 random things meme’ has been going on for some time, but I’ve successfully avoided it until now (thanks, Ken). I did a vlog [...]]]></description>
		<link>http://shaunanicholson.com/blog/7-things-about-shauna-meme/</link>
			</item>
	<item>
		<title>The Greenwerks Project Launches to Promote Workforce Sustainability</title>
		<description><![CDATA[Biznet has partnered with Facility Matrix Group, Curve Detroit, and Herman Miller on The Greenwerks Project to help bring realistic sustainability to our future (particularly with the workplace).
From the site:

Our goal with the Greenwerks Project is to help businesses and professionals take action and make steps in the right direction. We&#8217;ll be sharing ideas, highlighting [...]]]></description>
		<link>http://shaunanicholson.com/blog/the-greenwerks-project-launches-to-promote-workforce-sustainability/</link>
			</item>
	<item>
		<title>Scott Monty Speaks on Ford&#8217;s Use of Social Media</title>
		<description><![CDATA[Based in metro-Detroit, we care a lot about what happens to the big three. A couple months ago, I had the opportunity to have lunch with Scott Monty. New to Ford, he had a fresh perspective on where the company is heading and it was exciting to hear. We had nerd chats about social media [...]]]></description>
		<link>http://shaunanicholson.com/blog/scott-monty-speaks-on-fords-use-of-social-media/</link>
			</item>
	<item>
		<title>Consistant Online Branding</title>
		<description><![CDATA[I&#8217;m the same person wherever I go, but I behave differently in different settings. When I visit a client I make sure to dress appropriately; when I get back to the Biznet office, I run around socks and am allowed the occasional cartwheel (even Kevin has done a few!). I&#8217;m still the same person with [...]]]></description>
		<link>http://shaunanicholson.com/blog/consistant-online-branding/</link>
			</item>
	<item>
		<title>Relevancy and Standing Out in Social Media</title>
		<description><![CDATA[I often get the comment that I&#8217;m highly energetic or enthusiastic. Usually, I respond that it&#8217;s hard not to be when you love your job like I do. HOWEVER, it&#8217;s also part of the Biznet brand. We want people to know that we love what we do and enthusiastic about it!
Relevant community topics &#38; members [...]]]></description>
		<link>http://shaunanicholson.com/blog/branding-personality-in-social-media/</link>
			</item>
	<item>
		<title>Biznet Tweetup, November!</title>
		<description><![CDATA[Check out some of the Biznet Tweetup action:

We had a great turn out for the Biznet Tweetup.You can also check out the Biznet Tweetup Photos, thanks to Brian Ambrozy (@primesuspect).
Some of our attendees included:
@shaunabiznet
@kevinbiznet
@davebiznet
@benbiznet
@ggoldsmith
@cooperbiznet
@kasey22b
@annkucera
@jwphillips
@davebiznet
@naim
@jfavreau
@damnredhead
@detroitvoice
@christlee
@balanon
@thracks
@primesuspect
@davebenjamin
@naokomc
@admore
@chrysler
@alexdegruven
@laurieslade
@kewlrats
@stephenpc
@irmahayes
@rmercader
@mabdelno
@scottliebold
@davidrhaslam
@joem32
@brahmwindeler
@shannonpaul
@charliecurve
@bchesnutt
@kenburbary
and more  
EDIT:
The much anticipated @shannonpaul musical debut, as well as a quick look at the rest of the Tweetup:

Biznet Tweetup [...]]]></description>
		<link>http://shaunanicholson.com/blog/biznet-tweetup-november/</link>
			</item>
	<item>
		<title>Web Copy: Key Points</title>
		<description><![CDATA[I created this presentation a while back to provide key points of writing for the web. Each of these slides can take a 5-15 minute explanation, but I want to share it with you to generate ideas for the copy of your website.
Yes, Biznet can write your web copy; however, some business chose to do [...]]]></description>
		<link>http://shaunanicholson.com/blog/web-copy-key-points/</link>
			</item>
	<item>
		<title>Social Media Campaigns Must be Win-Win for a Successful Business Case</title>
		<description><![CDATA[Fair warning: This post is in-depth and a little longer than average, but very, very important.
As the dust begins to settle around the hype of social media, business are starting to take a closer look at the business case for using it. Clearly, without a return, no one (in their right mind) makes the investment. [...]]]></description>
		<link>http://shaunanicholson.com/blog/social-media-campaigns-must-be-win-win-for-a-successful-business-case/</link>
			</item>
	<item>
		<title>Adcraft Oktoberfest</title>
		<description><![CDATA[Just sharing a photo from the Adcrafter Oktoberfest event. It was downtown Detroit at Cheli&#8217;s. I had the opportunity to take the lovely Shannon Paul with me!

]]></description>
		<link>http://shaunanicholson.com/blog/adcraft-oktoberfest/</link>
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