When branding herself as an upcoming graphic designer, Victoria Pater was thinking of the new places she wanted to go. After considering her approach for her favorite things to design, she came up with the adjective that would move to not only describe her, but SELL her to her new employer.

She designed a resume and samples packet that would emphasize her ideas and talents around the Fresh logo (on right). To drive the theme home, she designed a Fresh Checklist and Fresh Cover Letter then submitted it to me for copy.

“Based off my future career goals, I can honestly say this little sticker says a lot about me and what I want to do,” Victoria blogs.

Her technique worked and within a week, Victoria was able to land a position (despite the crap Michigan economy). Of course, her raw talent is what ultimately got her in, but showcasing who you are and what you’re about turns heads and makes a difference.

When I tell people I’m a huge fan of verbs and adjectives they laugh. I laugh to, because the results continue to surprise people.

Consider what best describes you. What are your adjectives? What makes you or your company different from the growing list out there? Chose a list of adjectives and verbs that best describes what you do and how you do it. The more unique, the better. Throw out your ideas and let’s get rollin’!

Tags: Clients, How to

This entry was posted on Friday, May 30th, 2008 at 8:24 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.