When introducing your company to a potential client, it’s important to understand what’s valuable to them. You may be stellar at X, Y, and Z, but if the client is looking for A–and you don’t mention it–you will have problems.

Here are some tips for brainstorming a presentation to a new client:

1. Evaluate what’s important to them. What initiatives are they involved in? What do they identify as a “core value?”
2. Understand their medium (web/print/etc). How do they present themselves? What color schemes do they use and why? What imagery do they use and what does that say about them? How can you match it to best get your message across?
3. Understand their clients. How do they communicate with their clients? What is their biggest message they have for attracting new clients?
4. Value their network. Know who they know. Find a common ground and build up.
5. Respect their time. Organize your communication to be efficient and concise. Rather than detailing your company’s history, consider a timeline; rather than writing about how you saved a client X amount on their last deal, let them speak for you via case study.

Tags: Clients, How to

This entry was posted on Wednesday, May 28th, 2008 at 11:51 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.