Benefits-Forward Marketing
WebGeek just wrote a fantastic blog about the importance of content marketing. Here’s an excerpt; check out the whole post, also.
Marketing is about communicating with your target audience — it’s not about trying to push your products/services on consumers until they give in and make a purchase. I am blown away by how many companies and marketing teams still don’t get it. (Including large, well-established companies who should know better.) I see tons of email advertisements, online ads, offline ads, TV ads, billboards, etc. that are completely missing the mark (not to mention the sales pitches I get by phone and email).
SEO has taken off, sometimes at the sacrifice of effective content. This article highlights why it’s crucial to have killer content.
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