To Millenials, Networking is a Little Different

June 17th, 2009

When I first was introduced to the business world, I quickly learned a few things:

  1. Networking norms are different depending on where you are and who you’re with.
  2. Activities, even as simple as eating, make it more enjoyable.
  3. Millennials are rarely found.

With these things in mind I began brainstorming a spin off from, MotorCity Connect. I shared the idea with a few others calling it “MotorCity Millennials.” Thanks to these rockstars, we’ve put together multiple events such as dinners, bar nights, and-the latest-SKYDIVING!

#mccm Skydiving

From these experiences I’ve learned a few things about my OWN generation. Here are those thoughts:

1. We’re open source. We share ideas and continuously ask for the input of others. We’re constantly researching and helping others with their projects, regardless of an immediate benefit. Why? Passion. We love what we do and don’t feel bogged down by mainstream expectations.

2. We would rather build friendships than build our Rolodex. With that said, we love working with our friends. This means loyalty. This also means meetings with a lot of laughing. Read the rest of this entry »

Michigan should enable entrepreneurs to pursue their ambitions without having to leave

May 29th, 2009

On the way into the office today, I was listening to an NPR series part, Michigan’s Hybrid Economy: Helping the Entrepreneurs, and a few things struck me. The first is the comment that the auto industry has continued to suck local investors dry.

It’s frustrating, though understandable, that most Detroit-area investors have sought out auto. Of course, auto has been Detroit’s golden goose, but really? Are we that resistant to change that investors are still drawn to the money pit Detroit auto has become? I’m absolutely all for helping out my hometown’s bread-and-butter, of course I have family deeply embedded, but diversification is an absolute necessity if not inevitable.

The next striking point is the apparent lack of investors in Detroit at all.

And Michigan can win investment from those places, but it’s more likely they’d be forced to move.

The article suggests we can attract these investors with tax incentives. I must admit, I’ve felt the pull of out-of-state solutions to better achieve my ambition. It’s irritating our state has done little to better influence these investors. After all, as the report mentions, that is how the auto industry we know today began.

The strategy at this point is to target incentives to particular industries, like film or electric car batteries.

That means some entrepreneurs will get less help than others.

So, now that Detroit has learned from the mistake of putting all of its eggs in one auto industry basket, we’re rising from the ashes to put our eggs in only a few new industries. Hm. Really? Sure, we’ve shown some early successes with film and others–just like the auto industry did. But are we really about to take those same steps with no insurance (through diversification) for our future?

All I’m saying is it’d be nice if Michigan would stop pulling the seat from underneath itself and stop screwing over its own future.

What IF we let entreprenuers pursue their dreams and make the business cases for what they know best? What IF our focus was encouraging their development, whatever it may be, and supported the viable business cases that ensued?

Internet User Experience ‘09 Conference Notes

May 3rd, 2009

I was invited to the Internet User Experience 2009 conference as a speaker and had the opportunity to sit on on some awesome, inspiring sessions. I tweeted my notes and have put them here for your enjoyment! Review as you wish, brainstorm, write down ideas, and go change the world! Read the rest of this entry »

13 Search Engine Optimization Tips for Web Content

April 24th, 2009

No one but the search engine owners know the exact algorithms used to return search findings. However, there are things you an do to increase the of your content being found. What’s “content?” Content is the images, copy, and other elements published on your website.

And we’re off!

13 Search Engine Optimization Tips for Web Content

1. Headlines
Headlines are often an afterthought, but are definitely critical in engaging readers. Readers chose their content based on engaging headlines, and notice them based on relevant keywords.

2. Fresh, hot content!
Your husband may not notice a new hair cut, but Google will notice new content. Each time your website or blog updated, a new or updated Google listing is created. This increases your visibility! (Fresh content exemplified in image.)

3. Keywords in content
The key to not making this spammy or awkward is to ONLY use relevant, appropriate keywords. If you have done a keyword analysis, you know which phrases and wording those searching for you are using. Phrase these words in your content as those who are searching for you do.

Example– Keyword: “garden supplies”; your content includes “gardening supplies and tips.” You may want to re-word it to accommodate the singular form (”garden”) instead (”garden supplies and tips”).

If you’re not comfortable doing this, don’t stress. Chances are you’re doing it organically (without realizing) anyway. Read the rest of this entry »

Detroit, Michigan Commentary and Snapshots

April 15th, 2009

A while ago, I accompanied a few REAL photographers along to Detroit. I’ve lived near Detroit my entire life but had never seen it quite like this.

I hesitated blogging these because I feel like it exposes the negativity around what’s left of Detroit. Between Kwame Kilpatrick and the Detroit council, another public embarrassment wasn’t something I was looking to highlight. Rather than viewing it in this way, I think some of the Detroit corruption and downfalls are finally coming to light and in-and-outsiders are recognizing ways we can all make a difference.

Here are a few of my shots, I apologize the blog re-sizes some AWESOME panoramics, but you can check out more here:

Shauna Nicholson’s Detroit Public Schools Flickr Photostream

Detroit, MI

Manufacturing building. Multiple people live in corners of this building

Read the rest of this entry »

Automation Alley Social Media Bootcamp, Shauna Nicholson on Twitter

March 27th, 2009

Automation Alley Social Media Bootcamp, Shauna Nicholson on Twitter from Shauna Nicholson on Vimeo.

10 Twitter Tips

March Biznet Tweetup Recap

March 23rd, 2009

Biznet Tweetup #BNTU09 from Shauna Nicholson on Vimeo.

Click “More” for roll call.
Read the rest of this entry »

Business Communication has Completely Changed

March 17th, 2009

This reminds me a little of the Wizard of Oz. I shot a quick video via Skype after a meeting with Kevin Krason, Steve Sanchez, and Mat Piccinato.

Rigorous measurement of the human element can kill the effects of social media for business

March 10th, 2009

Success is a funny thing. Once establishing objectives you define standard qualitative and quantitative measurement techniques. You might monitor website traffic, phone inquiries, branding value, click through rates…

But how do you measure the value of a conversation?
Read the rest of this entry »

Bahamas Advertising on Spirit Airlines

February 26th, 2009


Bahamas Ads on Spirit Airlines from Shauna Nicholson on Vimeo.

On my flight to LaGuardia this morning there were multiple advertisements for the Bahamas campaign. Check it out!