Millennial Moms frequently turn to mobile phones while shopping to do things like take pictures of products (50%), text family or friends (39%) and send product photos to others (40%).
“Combining mobile with the in-store experience is really the strongest use of mobile,” she said, making it incumbent on retailers and CPG companies to link their apps to real world shopping habits."
We keep trying to make brands more human, but more humans are rejecting brands.
I’ve come to believe that this failure of brands (and of advertising) is down to us blindly believing that brands that are more human are better. To my knowledge, there is little, if any, evidence that supports this."
#women in leadership
The Yahoo/DigitasLBi/Razorfish/Tumblr study included a list of tips for content marketers trying to reach this dream demo [Millennials] :
- Set the mood. Give them a repository for a particular emotion, or bond over a universal human experience.
- Help them escape by giving them a glimpse of the good life, inspiring them, and “reinforcing the millennial values of embracing life and finding happiness along the off-roaded path to adulthood.”
- Fuel creativity and play with absurdist mash-ups, artistic installations and carefully curated memes that are the tight fit for a brand’s attributes.
- Spotlight pop culture, especially using nostalgia nods, superfandom and celebrity musings.
- Help them succeed with how-tos, lifehacks and any content experience that makes them feel smarter.
- Help them discover things and see topics in a new light, which “taps into millennials’ desire for discovery.”