Raise your hand if this situation sounds familiar: Halfway through a project you’re working on, you realize you might be prioritizing something that is n’t quite the right solution.
Whether you create products, digital experiences or even marketing plans, our Marcus Castenfors, associate creative director, experience design, discusses how the human needs model can help steer your project back in the right direction.
The adventures and misadventures of the creative industries
Be ambitious. Not thirsty.
If the task of “creating a world” sounds like a monumental feat, this ultra-brief breakdown is designed to assist in making the results monumental rather than the process. We want to inspire you to begin thinking of your brand differently and identify immediate ways to market your business more effectively.
If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language. - David Ogilvy
Anthony Bourdain: It is a constant series of surprises, of having everything I thought I knew turned upside down. People nearly everywhere have been lovely to me. …
I used to think that basically, the whole world, that all humanity were basically bastards. I’ve since found that most people seem to be pretty nice—basically good people doing the best they can.