Ken signing his book, Digital Marketing Analytics, in Manhattan.
Yes, I’m proud. His daughter found the book on the shelf in Barnes & Noble, which makes it even sweeter.
Local Lens: Reflections of Singapore’s Changing Cityscape
To see more of Singapore’s diverse architecture through the lens of a local, follow @_yafiqyusman_ on Instagram.
“The places I can go are limited,” says Instagrammer Yafiq Yusman (@_yafiqyusman_) of his tiny island-nation home of Singapore, “but the photo possibilities are limitless.”
Yafiq, who studied architecture in college, enjoys capturing Singapore’s rapidly evolving urban landscape through puddles left by the city’s tropical climate. “Singapore is a modernized country, but there are still places where you can see the olden days,” says Yafiq. “The alleys in Little India, China Town and Boat Quay are a few of my favorite spots and great for puddle shots.”
For more modern photo opportunities, Yafiq favors Raffles Place, a square surrounded by the city’s tallest buildings. And for those seeking respite from Singapore’s fast-paced metropolis, he suggests tracking down a hidden reserve called Punggol Beach. “The best time to visit is during the sunset. It’s beautiful.”
Raise your hand if this situation sounds familiar: Halfway through a project you’re working on, you realize you might be prioritizing something that is n’t quite the right solution.
Whether you create products, digital experiences or even marketing plans, our Marcus Castenfors, associate creative director, experience design, discusses how the human needs model can help steer your project back in the right direction.
The adventures and misadventures of the creative industries
Be ambitious. Not thirsty.
If the task of “creating a world” sounds like a monumental feat, this ultra-brief breakdown is designed to assist in making the results monumental rather than the process. We want to inspire you to begin thinking of your brand differently and identify immediate ways to market your business more effectively.