• Evelyn Chou: Question for all my friends in ‪#‎consulting‬: what exactly is it that you deliver? Someone recently told me that he wants to "play a consulting role" because consultation doesn't require execution.
  • Consulting, in my own humble opinion, should be knowledge and expertise based on solid ability to execute (or, articulate the actual execution.) Did I miss anything? How can someone who doesn't know how to do things in the first place play a consulting role??
  • I felt when I talk about consultation, there is a relevance between that and strategy. But strategy to me is more like an ideation based on market research and user studies, consulting is more around implementation, which requires execution skills. What do you think?
  • Me: I don't see consulting as separate, rather a type of engagement. (For example, I've consulted on strategy for businesses in which I'm not directly employed.)
  • Strategy requires strong knowledge of implementation in my opinion. It's weak without it and, frankly, why so many digital executions are weak (done by non-digital natives).
  • Also, strategy extends behind ideation. It's a roadmap for achieving objectives.
  • >Check out Evelyn: http://evyfindstheway.com



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