hello, [digital] you

I am a Senior Digital Strategist at Campbell Ewald. I also sit on the Marketing Board for Leader Dogs for the Blind. Here's some of what I'm paying attention to.

Shauna Nicholson on LinkedIn



twitter.com/ShaunaN:

    "Businesses don’t hire more people when they have an abundance of profit, they hire more people when they have an abundance of customers."
    — 2 days ago with 6 notes

    "When our emotional desires begin to shift toward a prospective brand, we align our reasons to be consistent with that intention. Our critical mind is always looking for evidence to support our beliefs. The stronger the emotion, the stronger the belief, and the greater the tendency is to seek out supporting evidence. We are not rational. We are rationalizers."
    — 2 days ago with 1 note

    #marketing  #psychology 

    soulbrotherv2:

    Neil deGrasse Tyson kickin’ that scientific knowledge.  

    (Source: itsalwayssunnyinasgard, via tymethiefslongerthoughts)

    — 3 days ago with 39660 notes

    "By 2018, 485,000,000 wearable computing devices will ship globally"
    — 4 days ago with 6 notes

    #quantified self  #innovation  #tech 
    "In some cases, the best screen available is the 60-inch TV in my living room via the WatchESPN app that ports the content over to my TV."
    — 5 days ago with 1 note

    #espn  #tv  #responsive design 

    Try this fun exercise: Calculate the net present value (NPV) of your degree, to date. I did it and was pretty shocked to see exactly how quickly my education paid for itself.

    Don’t know how to calculate NPV? Get started.

    Comment from Placing a Value on a College Degree:

    Here’s a simple exercise. Using publicly available data*, some assumptions**, and then some Net Present Value Calculations, the short answer is EDUCATION IS WORTH IT.

    Degree: NPV
    Doctorate: 2,663,958
    Professional: 2,603,630
    Masters: 2,528,493
    Bachelors: 2,432,401
    Associates: 2,114,066
    Some College: 2,094,666
    High School: 1,977,456
    HS Drop Out: 1,625,364

    Also, as shown in link (a) below, education level is strongly correlated with unemployment. Using the numbers in (a), if you divide the wage by the unemployment rate, you get a ‘safety score’ – meaning a rating of how safe a job is relative to its pay. Here’s how they stack up:

    Degree: Rating
    Doctorate: 781
    Professional: 901
    Masters: 514
    Bachelors: 361
    Associates: 205
    Some College: 137
    High School: 108
    HS Drop Out: 50

    Using this “risk adjusted” methodology, the high education levels REALLY look a lot better, as their low unemployment rates mean that you have a higher likelihood of actually reaching that NPV (because you’ll actually have a job!)

    *a) http://www.bls.gov/emp/ep_chart_001.htm
    *b) http://nces.ed.gov/FastFacts/display.asp?id=76
    *c) http://nces.ed.gov/programs/digest/d08/tables/dt08_334.asp

    **Assumptions:
    1) Student attends public colleges.
    2) If student completes ‘some college’ or an associates degree, they paid 2-year public tuition.
    3) High school drop outs dropped out after grade 10
    4) Once education is complete, person immediately enters workforce at (a) level earnings equal to their education level and continues until they are 65
    5) Some college = one year at a public 2-year school
    6) Masters and Doctorate programs tuition rates are average public tuition rates (see (c) column 2) from current year with an assumed 4% growth rate in tuition payments per year (growth rate based on historical analysis)
    7) Professional program tuition is based on the public medicine program (see (c) column 6) from current year with an assumed 4% growth rate in tuition payments per year (growth rate based on historical analysis)
    8) Bachelors program tuition is based on the public undergrad tuition (see (b)) in the most recent year and assuming a 5% growth rate in tuition payments per year (growth rate based on historical analysis)
    9) Discount rate used for NPV calculation is 0%, as annual opportunity costs were taken into consideration each year. These opportunity costs were based on the salary a person could have earned if they had not entered the current year of school. For example, a person taking their first year of grad school has an opportunity cost that year of the salary they would have been paid if they had just completed a bachelors degree and immediately entered the workforce.
    10) All dollar values are in 2007-2008 dollars

    — 1 week ago

    #npv  #math  #college 
    “Bounce rate vs. average visit duration actually inverted like an X, and has stayed stable since [switching to long form content]”
This Is What Happens When Publishers Invest In Long Stories, FastCoLabs

    “Bounce rate vs. average visit duration actually inverted like an X, and has stayed stable since [switching to long form content]”

    This Is What Happens When Publishers Invest In Long Stories, FastCoLabs

    — 1 week ago with 2 notes

    #analytics  #content strategy  #content marketing 

    How Half a Second of High Frequency Stock Trading Looks

    “the stock trading activity in Johnson & Johnson (JNJ) as it occurred during a particular half a second on May 2, 2013”

    — 1 week ago

    #stock 
    "If they were serious about digital, they would have already seen all the [SXSW] keynotes they need to see online, or they would have left your agency."
    — 1 week ago with 1 note

    #sxsw  #advertising  #agencies