Optimism, pessimism, f**k that; we’re going to make it happen. As God is my bloody witness, I’m hell-bent on making it work.
- Elon Musk
Research suggests nine ways to get ahead of the pack:
"In 2013, Gartner put Amazon so far ahead of its competitors in terms of vision and execution that it literally stands on its own. Gartner"
"Think about your product expressed across all these screens"
"Right now it’s a little difficult because these screens are just growing up. The tech is a little bit young… You have a diff technology stack across screens. That doesn’t mean our users should have to suffer for that. That’s our failing. We have to clean up our house in terms of solving the technology problem."
"We need to think of this as user experiences across screens."
As the world’s attention turns to Sochi, Russia, as the host of the 2014 Winter Olympic Games, marketers may be wondering what the mobile and digital marketing landscape looks like in this emerging market. The country has a diverse consumer base and is on the cusp of growth.
Deals are only one piece of a four-part strategy that marketers should use to target millennials, per Ms. Garris. The other three components are connecting to family and friends, saving time and entertainment.
Any campaign that targets millennial moms needs to include two or more of these components."